Apple makes several apps that allow just about anyone to author professional looking content with the click of a mouse (iDVD, iMovie, DVD Studio Pro, Pages, etc.). Imagine a Macromedia Director (remember that program?) style Apple Tablet App Authoring Suite "ATAAS" that just about anyone could pick up and build a compelling app in minutes with. To me this would be so huge for so many industries.
This application could have powerful scripting capabilities which would allow for complex functions while still having an easy to use interface for building more basic interactive apps. This suite would come preloaded with professional templates. Templates would be freely sharable and downloadable from the web also.
I live in a rural part of Michigan and we have a local paper. ATAAS could allow a small paper like this to quickly publish their new additions to their custom Apple Tablet App. The purchases could be available for free if you have paid a subscription, or they could be available as in app purchases a la Carte. These apps could connect to Facebook, Twitter, YouTube and other web services to extend the functionality of the app greatly.
Apple could provide a web based builder app also. So a user wouldn't even need a client application installed, they could make changes to their app through the web and publish the changes directly to the Tablet App Store.
To me the democratization of the creation of rich media apps is what could change everything here and it would take the creation of ATAAS. It's not going to happen with xCode.
This entire system would of course need some sort of "trusted dev/publisher" system where devs/publishers could push new App updates/additions directly to the tablet app store without first needing Apple's approval.
Look at how GameSalad works. It's pretty slick. It works kind of like Automator and allows you to build games and applications using scripting or pre built actors and actions from a central library. If The ATAAS had this functionality that would be very slick.
Apple could leverage their Apple script experience to create a system where Apps could be automatically populated with new content and published, without hardly any development effort.
Apps could be built for iPhone or Tablet without much extra work also.
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